{'It’s like they’ve erupted out of someone’s subconscious': how horror came to possess today's movie theaters.
The largest surprise the film industry has encountered in 2025? The resurgence of horror as a leading genre at the UK film market.
As a category, it has notably outperformed previous years with a annual growth of 22% for the UK and Irish box office: over £83 million this year, against £68 million the previous year.
“In the past year, not a single horror movie hit £10 million in UK or Irish theaters. Now, five have achieved that,” notes a box office editor.
The big hits of the year – Weapons (£11.4 million), another hit film (£16.2m), The Conjuring Last Rites (£14.98m) and 28 Years Later (£15.54m) – have all hung about in the multiplexes and in the popular awareness.
Although much of the professional discussion centers on the standout quality of renowned filmmakers, their achievements indicate something evolving between viewers and the category.
“Viewers often remark, ‘This is a must-see regardless of your genre preferences,’” states a content buying lead.
“Films like these play with genre and structure to create something completely different, and that speaks to an audience in a different way.”
But outside of aesthetic quality, the consistent popularity of horror movies this year implies they are giving moviegoers something that’s greatly desired: catharsis.
“Right now, there’s a lot of anger, fear and division that’s being reflected in cinema,” notes a genre expert.
“Scary movies excel at tapping into viewers' fears, amplifying them, allowing you to set aside daily worries and concentrate on the on-screen terror,” remarks a noted author of horror film history.
Amid a global headlines featuring conflict, immigration issues, political shifts, and climate concerns, ghosts, monsters, and mythical entities strike a unique chord with audiences.
“I read somewhere that the success of vampire movies is linked to economically depressed times,” comments an performer from a successful fright film.
“It’s the idea that capitalism sucks the life out of people.”
Since the early days of cinema, social unrest has influenced the genre.
Analysts highlight the rise of European artistic movements after the first world war and the chaotic atmosphere of the post-war Germany, with features such as classic silent horror and the iconic vampire tale.
Later occurred the 1930s depression and Universal Studios’ Frankenstein and The Wolfman.
“Take Dracula: it depicts an Eastern European figure invading Britain, spreading a metaphorical infection that endangers local protagonists,” notes a academic.
“Therefore, it embodies concerns related to foreign influx.”
The specter of migration shaped the just-premiered rural fright The Severed Sun.
Its writer-director explains: “My goal was to examine populist trends. For instance, nostalgic phrases promising a return to a 'better' era that excluded many.”
“Also, the concept of familiar individuals revealing surprising prejudices in casual settings.”
Arguably, the present time of acclaimed, socially switched-on horror commenced with a clever critique launched a year after a divisive leadership period.
It ushered in a new wave of innovative filmmakers, including several notable names.
“That period was incredibly stimulating,” comments a creator whose movie about a murderous foetus was one of the era’s tentpole movies.
“I believe it initiated a trend toward eccentric, high-concept horror that aimed for artistic recognition.”
The director, currently developing another scary story, continues: “During the past decade, viewers have become more receptive to such innovative approaches.”
Concurrently, there has been a reappraisal of the underrated horror works.
Recently, a independent theater opened in the capital, showing obscure movies such as The Greasy Strangler, The Fall of the House of Usher and the 1989 remake of the expressionist icon.
The renewed interest of this “raw and chaotic” genre is, according to the cinema founder, a direct reaction to the calculated releases pumped out at the cinemas.
“It’s a reaction to the sanitised product that’s coming out of Hollywood. You have a film scene that’s more tepid and more predictable. A lot of the mainstream films are very similar,” he states.
“In contrast [these alternative films] are a bit broken. It’s like they’ve erupted out of someone’s subconscious and been planted out there without corporate interference.”
Scary movies continue to disrupt conventions.
“These movies uniquely blend vintage vibes with contemporary relevance,” says an specialist.
Besides the return of the deranged genius archetype – with multiple versions of a literary masterpiece on the horizon – he predicts we will see scary movies in the near future reacting to our present fears: about artificial intelligence control in the near future and “monstrous metaphors in power structures”.
In the interim, a biblical fright story a forthcoming title – which narrates the tale of Mary and Joseph’s struggles after Jesus’s birth, and features famous performers as the divine couple – is set for release later this year, and will undoubtedly send a ripple through the Christian right in the America.</